Each time a subscriber opens an email sent with us, we keep track of which email client they’re using. We’ve measured email client popularity across many millions of emails and occasionally collate that data to show interesting trends in email client usage.

Most popular email clients

Below is the email client market share as of June 2012. These numbers are not exclusive, some people use more than one email client during the month – which registers each client used.

Movers and Shakers

The movers and shakers highlights those email clients whose market share is growing or shrinking the fastest. This is done by comparing the average usage between 2009 and 2012.

The Fine Print

The email client a person is using can only be detected if images are displayed. This can give an inflated weighting to email clients that display images by default, such as Outlook 2000 and the iPhone. It will also provide a lesser weighting to those that block images by default such as Gmail and Outlook 2007. Those email clients that aren’t capable of displaying images, such as older Blackberry models and other mobile devices cannot be included in this study

It should not only be musical lovers who appreciate this nice piece of email marketing from DestinationDublin.com. The layout reflects the design of their homepage which adds to the users sense of consistency in turn boosting trust and orientation when the user hots the website.

The main message of the ezine is given prominence at the top and it is quite clear, through a definitive call to action, what the user needs to do. This obeys the golden rule of online marketing: ‘Don’t make the user have to think’.

 Clearly sticking a main message per ezine is the best way to communicate what you need via email marketing. We also like their forward to a friend call to action at the bottom. Well done on a visually delightful email.

Click here to view the campaign in full »

We are only one month away from what is the 2nd largest retailing event of the year. Last year, Valentine’s Day raked in close to €2bn in online sales. In this week’s email marketing tip we will look at how to effectively sell Valentine’s Day through Email Marketing.

Informative Stats About Valentine’s Day: Read more

Have you ever wondered why your subscribers haven’t responded to your email? It could be that the problem lies with your call to action. Encouraging your subscribers to respond to your email can be difficult sometimes.

So here are a few tips on how to create a stronger call to action: Read more

In order to achieve the best results, it’s good practice to plan your email campaigns in advance. However, one of the many advantages of email marketing is it enables you to quickly react to marketing opportunities when they occur. In particular, it allows you to take advantage of topical news and events to boost your marketing.

If you’d like to give this a go, below are some key things you should consider: Read more