With consumer confidence and the number of people in employment at an all time high, Germany is experiencing it’s best economic growth (3.6%) since it’s reunification in 1990.
With this in mind Tourism Ireland is in the process of rolling out it’s €2.5 million advertising campaign across Germany, front loading it to coincide with St. Patrick’s Day festivities and the crucial decision making period for this market.
The campaign kicked off in January with a TV Campaign blitz, airing at prime time across seven top German stations. It will also focus on Co-Operative Campaigns with Groups and Associations; Monthly Consumer & Business Tourism ezines; In Market Consumer Events along with a Trade and Press website.
Tourism Ireland’s ad campaign will be front-loaded as according to Niall Gibbons, Chief Executive of Tourism Ireland “two-thirds of Germans decide on their destination six months in advance of their holiday, so it is essential that Ireland is highly visible across a range of media, including TV, radio, online and in social media, during that important decision-making period.”
We had a look at some data from Google to see what impact this Ad Campaign is having on the German Market in relation to looking at Ireland as a tourist destination, here is what we found. Read more