Despite the mass increase in video use by companies worldwide, it is still vastly under-used or used improperly by the hospitality sector as a communication tool to convey their value proposition. The main reason for this is a lack of how it fits into their overall marketing strategy and lack of visible ROI.
Here we will look at the importance of utilising video and ways in which is feeds into your marketing mix. Read more
Several major hotel chains are thinking small to address the need for personal engagement in the social-media space.
While size often is an asset in disciplines like marketing and development, the big brands’ scale can be a hindrance in a platform that demands granular interaction on a personal level.
That’s why executives at Holiday Inn and Holiday Inn Express last month introduced a Facebook landing page that directs users to more approachable regional portals via the United States, Asia, Australasia, the U.K. and Ireland, and others.
The brands, which have more than 3,300 properties worldwide, have Read more
We are only one month away from what is the 2nd largest retailing event of the year. Last year, Valentine’s Day raked in close to €2bn in online sales. In this week’s email marketing tip we will look at how to effectively sell Valentine’s Day through Email Marketing.
We are proud to announce the first Ticket & Hotel packages site for Dublin which sells Ticket, Hotel & Dinner Packages for shows at the Grand Canal & Gaiety Theatres. Destination Dublin was officially launched in December 2011 and the site got off to a great start selling fantastic Ticket, Hotel & Dinner packages for Dirty Dancing, Sister Act and many more shows at the Grand Canal Theatre.
The concept for the site was developed by Dave Murdiff, Sales Manager at the Grand Canal Hotel who has many years experience in selling Theatre & Entertainment Packages for Dublin Venues. Dave has put together a select list of Hotels including the Grand Canal, Burlington, Gibson, Academy, North Star and Camden Court Hotel.
Destination Dublin also sells Ticket & Hotel Deals for those who already gave purchased their tickets to a show in the 02, Vicar Street or Grand Canal Theatre. The company plans to offer Ticket & Dinner packages across a number of well known Dublin restaurants in the coming months. The success of the Grand Canal Theatre means that many more West-End shows are including Dublin in their tour plans and 2012 sees the arrival of Phantom of the Opera in June.
For more information check out – Destination Dublin
Have you ever wondered why your subscribers haven’t responded to your email? It could be that the problem lies with your call to action. Encouraging your subscribers to respond to your email can be difficult sometimes.
So here are a few tips on how to create a stronger call to action: Read more
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